Quiet Storm goes back to childhood with Richmond Sausages campaign

by Nikki Sandison, Brand Republic 14-Apr-08, 08:55

LONDON - Quiet Storm aims to bring back happy childhood memories with a new ad campaign for Richmond Sausages, its first after being awarded the Kerry Food account without a pitch in August last year.

The work, which includes a national TV and print campaign, shows two hard-nosed property developers in the local cafe of a small rural village, discussing their latest development on the side of an attractive green hill.

One of the developers then starts eating some Richmond sausages and the taste instantly takes him back to his childhood, where he is running across the very same hill with his kite.

The memory prompts him to reassess his values, resulting in him ordering the diggers to stop and leave the hillside as it is.

The work was art-directed and written by Cat Campbell and Jo Wallace at Quiet Storm.

Mark Brown, senior brand manager at Kerry Foods, said: "Richmond has not been on TV for a number of years so I am very excited about the launch of this new campaign.

"Quiet Storm has managed to distil a key emotion which people experience when they eat Richmond Sausages and they have turned it into a very impactful creative idea."

Wallace said: "We wanted to capture the real truth of this product, which is that many of us grew up on Richmond Sausages and when we taste them as an adult we are instantly reminded of our childhood, and a time when life was less complicated, which ties in perfectly with Richmond's core brand values of simple, honest food."

Kerry Foods appointed Quiet Storm to handle its Porkinson Sausages and Mr Brain's Faggots brands as well as Richmond Sausages in August last year, following its split from McCann Erickson.