Uncut magazine launches monthly club night

by Daniel Farey-Jones, Brand Republic 15-Apr-08, 10:45

LONDON - IPC Media has extended its magazine brand Uncut into live music with the launch of a monthly club night at London venue The Borderline.

It has established the folk and acoustic nights in partnership with music promotion specialist Mean Fiddler, part of the Mama Group.

Uncut will use the event to showcase its brand and drive subscriptions to the magazine and will also benefit from advertising on the Mean Fiddler website and newsletter.

In return, Uncut will feature monthly reviews and competitions to win tickets in print and online.

James Thrower, publisher at Uncut, said: "Club Uncut helps further extend the reach of the brand by delivering our favourite new artists to an audience of music fans at an intimate London venue."

The first night takes place on Thursday with a "psych-folk" double-header featuring Phosphorescent and Jana Hunter.

Uncut's print circulation is 91,028 copies according to the latest magazine ABC figures, for July-December 2007. This is up 6% period on period but down 2.8% year on year.

Separately another media company, GMG Radio, has plans to extend its brands. It has appointed Lazarus Media as its exclusive brand licensing agent to take its Real Radio, Smooth Radio, Century Radio, Rock Radio and Jazzfm.com brands into CDs, DVDs, games and printed media, including partworks.