ITV sets up Bebo talent show site
ITV is partnering with Bebo to promote the latest series of Britain's Got Talent, which launched with an audience of 10.6m last weekend.
The broadcaster is rolling out a branded channel on the social
networking site, providing visitors with access to video clips from the
show.
Britain's Got Talent posted a 44% audience share on Saturday, beating
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BBC One's talent search, I'd Do Anything, which attracted 28.7% of
viewers, according to BARB.
There are already 12 unofficial Britain's Got Talent profile pages on
Bebo, set up by fans of the show.
- Playing to the digital generation, page 19.
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