The Week: City news - Yahoo! in Google ads deal
Yahoo! is testing an advertising sales deal with Google that will see it deliver relevant Google ads alongside Yahoo!'s own search results in the US for two weeks.
The move is being seen as another attempt to stave off a hostile $44.6 billion takeover by Microsoft. US newspapers have also reported
this week that Yahoo! is in talks with Time Warner about taking on AOL
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internet assets, and have also speculated that Rupert Murdoch's News
Corporation has approached Microsoft about joining its takeover attempt.
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- Microsoft offers Yahoo! best chance of catching Google
- UK agencies warm to idea of united Microsoft and Yahoo
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- Google still interested in Yahoo! as Microsoft steps up interest
- Microsoft and Yahoo! return to discussion table
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- Google hits out at Microsoft deal
- UK agencies warm to idea of united Microsoft and Yahoo
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