The World: Shanghai - New BBDO agency targets luxury goods market
BBDO is extending its activities in China with the launch of Proximity Live to capitalise on the country's rapidly expanding luxury goods market.
The new agency will specialise in high-profile events, celebrity
management, new-media initiatives and PR for luxury advertisers.
It starts life with a client list that includes Fendi, Moet Hennessey,
ADVERTISEMENT
Montblanc, Mulberry, Diesel and Calvin Klein.
Carol Potter, the BBDO China chief executive, said: "Our experience and
success in the luxury brands market clearly identified the need to
realign our operations to cater for this highly dynamic sector."
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments