Churchill to sponsor ITV quiz show Beat the Star
LONDON - Churchill is to sponsor ITV's new quiz show 'Beat the Star', which launches this Saturday, as a part of its wider 'Challenge Churchill' campaign.
The sponsorship includes an interactive game, created by design and digital agency Rufus Leonard, which will feature on the sponsorship idents around the Vernon Kaye-fronted show.
The viral game, called 'Shear the Sheep', allows contestants to win prizes including a weekend in Monte Carlo.
ADVERTISEMENT
Alex Zanich, account director at Rufus Leonard said: "There are few insurance brands that you can interact and engage with so creatively online.
"The games deliver a fun element; however, the brand retains a strong call to action to challenge Churchill to deliver competitive quotes."
'Beat The Star': to be sponsored by Churchill
Tags
- ITV1 |
- Alex Zanich |
- England |
- Northern Ireland |
- Vernon Kaye |
- Television |
- Media |
- United Kingdom |
- Scotland |
- Europe |
- Churchill |
- Wales |
- Rufus Leonard |
- Beat The Star
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Account Manager, Livewire PR
- £27-33K, West London
Comments