TUI Travel hires MediaCom to handle £12m media account

by Jemima Bokaie, Marketing 18-Apr-08, 09:51

LONDON - TUI Travel has appointed MediaCom to handle its £12m consolidated media planning and buying account.

The agency won the business following a final shoot-out against Carat.

The review was handled by Tim Williamson, director of product and marketing at TUI Travel, who was a marketer at First Choice before its merger with Thomson.

The incumbent, Walker Media, which handled the £5m First Choice business, and MPG, which held Thomson's £7m account, were knocked out at an earlier stage, along with Universal McCann.

Last year, TUI Travel consolidated its creative account into Beattie McGuinness Bungay (BMB). The business had previously been split between BMB, which handled First Choice, and Krow, which handled Thomson.