Synovate consolidates London offices

by Jacquie Bowser, Brand Republic 21-Apr-08, 14:30

LONDON - Market research firm Synovate has consolidated its London-based teams into one office at London Bridge.

The relocation to Minerva House, over four floors, comes in response to Synovate's expansion over the last four years and will support the company's future growth. Synovate said the move would deliver "operational efficiency".

Michelle Norman, chief executive of Synovate UK, said: "Synovate is a challenger brand. We could, like other companies, have simply moved the status quo to a new location -- but our vision was of one brand and a space that encapsulates what we're all about.

"We sought an environment that would not separate management from teams but would inspire cohesion, fluidity and vibrancy. That's exactly what we have."