Mother releases new Pot Noodle ad

by Colin Marrs, Campaign 22-Apr-08, 10:25

LONDON - Mother has created a spoof of a 1980s power ballad video for its latest Pot Noodle TV campaign.

It features comedians Jarred Christmas and William Owen signing a song about how they wish women were more like the fast food snack.

The ad broke on Saturday during an episode of American Pie.

Cheryl Calverley, brand manager at Pot Noodle, said: "We are really excited about this new, youth-focused strategy, which represents a move back towards Pot Noodle's traditional target audience."

The ‘Pot Noodle Says...' campaign was first introduced earlier this month on satellite channels.

The ads were inspired by YouTube-style user generated music videos, and the campaign was directed by Taika Waititi, who also directed cult TV series Flight of the Conchords.

What do you think of the ad? Comment below:

Comments

nicholas tasker - 22/04/2008

Shite. Won't appeal to the target market of 18 year-old youths.

- 22/04/2008

If you've got O levels, you'll be chuckling. If you can remember your GCSE exams, you'll be utterly baffled.

tom chancellor - 22/04/2008

i took GCSE... i love it. good work M.

Grace Dunne - 04/05/2008

"how they wish women were more like the fast food snack." Think that says it all really. It's just Rustlers all over again. When are advertising agencies going to realise that sexism can't just be passed off as 'irony'? Glad to see that the ASA is already on to this one..