TalkSport signs BP as on-air sponsor

by Media Week, Media Week 22-Apr-08

TalkSport, the speech radio station, has signed up oil company BP to sponsor a specially created on-air feature for nine months.

The six-figure partnership, negotiated by Anthony Hogg, sponsorship and
promotions executive at TalkSport, and David Vincent, MindShare
Performance business director, features BP Ultimate sponsoring an on-air

feature called BP Ultimate Performance of the Month. It will run during

the Ian Wright and Adrian Durham afternoon show.

The show will be a weekly discussion to find the top performance across
sporting and popular culture, culminating in listeners voting for who
they think deserves the title.