iCrossing expands its content team

by Media Week, Media Week 22-Apr-08

Digital marketing agency iCrossing has appointed the Home Office's former corporate editorial manager, Tamsin Hemingway, to co-head its expanding content and media team.

Hemingway, together with content and media strategists Simon Mustoe and
Ben Bose, will lead the 14-strong editorial team, which is using tools
such as social media, interactive video and podcasts to enhance clients'

online presence.

Prior to her appointment at iCrossing, Hemingway led the online
editorial team in the Home Office Communications Unit, where she ran an
internal online news service and TV channel.

In her new role, she reports to Antony Mayfield, iCrossing
vice-president head of social media. Mayfield said Hemingway will help
to extend iCrossing's approach to connecting brands online.

Regional journalists Hannah Wood and Jo-Ann Hodgson also joined
iCrossing's content division this month. Recent work by iCrossing's
editorial department includes a new sub-domain page for insurance
company MoreTh>n.

In January, iCrossing integrated its UK social media agency Spannerworks
into the iCrossing brand after acquiring it for more than £10m in
February 2007.

The company's UK division is in the process of moving into larger London
premises near Victoria.