Pretzel brand set for bag overhaul
LONDON - Intersnack is relaunching its Penn State pretzels brand with packaging designed to strengthen its appeal to female consumers.
Packaging for the range will feature a predominantly black background, as opposed to the lighter background colour it used previously.
The 'Baked to an authentic American recipe' strapline will be retained across the three flavours: Original Sea Salted, Sour Cream and Chive, and Sweet and Spicy Salsa.
ADVERTISEMENT
The relaunch will be promoted through a sponsorship deal with Sky Movies Drama, sustained consumer activity and press advertising.
Penn State: new packaging
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments