BBH revives Finger Lickin Good slogan for KFC

by Colin Marrs, Campaign 23-Apr-08, 11:05

LONDON - KFC is reviving its “Finger Lickin’ Good” slogan for its latest press and poster campaign by Bartle Bogle Hegarty.

The posters show pictures of KFC products created by finger painting, and restore the famous slogan after an absence of nine years.

The produces include a chicken drumstick, a mini fillet burger, a popcorn chicken and a corn on the cob.

Marc Hatfield, creative director at BBH said: "We wanted to reintroduce a world famous line by breathing new life into it, using finger painting to visualise a range of KFC products."

Recent campaigns for KFC have focused on the family eating experience, and attempted to communicate the quality of its products.

Credits

Agency: Bartle Bogle Hegarty (BBH) London
Client: YUM! Restaurants International
Brand: KFC
Main Client Name and Title: Jennelle Tilling, vice president marketing
The Brief: To explain what KFC means by Finger’ Lickin Good
Campaign Title: Finger Lickin’ Good
Launch Air Date: 21st April 2008
Creative Director: Marc Hatfield
Creative Team: Nick Kidney and Kevin Stark
Agency Planner: Ed Booty
Account Handlers: Anuraag Trikha (Business Director)
Art Direction/Typography: Ali Augur
Media Distribution: National 6 Sheets, 48 Sheets and Phone Booths
Media Company and Media Planner: Walker Media