Burger King agrees to drop foie gras from £85 burger

by Gemma Charles Marketing 24-Apr-08, 11:45

LONDON - Burger King has pledged not to use foie gras in its £85 burger following lobbying from animal rights group Peta.

As exclusively revealed by Marketing, Burger King is planning to roll out what will be the UK's most expensive burger. Foie gras, which is produced by force-feeding geese, was under consideration as an ingredient, but the fast-food chain said in a statement today that it will not be used.

A spokesman for the group said it had contacted 'friends' at the Burger King headquarters in the US to ensure that the UK plans were abandoned. Peta has worked with Burger King on animal welfare for eight years.

Comments

Jeremy Lee

Jeremy Lee - 24/04/2008

To be applauded - Foie Gras is appalling and should be banned

 
 
Gemma Charles

Gemma Charles - 24/04/2008

I think it's probably not worth the hassle. Be interestig to see how they get the price up.

 
 
Gemma Charles

Gemma Charles - 24/04/2008

that should be 'interesting'!

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

Be more interesting to see how you'd do in a spelling bee....

 
 
joe thomas

joe thomas - 24/04/2008

don't you shoot animals elmer fudd (jeremy)?

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

I do but only ones with big brown eyes. Regrettably, I normally end up wounding them rather than killing them outright.

 
 
joe thomas

joe thomas - 24/04/2008

"Oh, Those Pesky Wabbits!!!"

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

I know - they really are a bugger to hit cleanly when they run so fast.

 
 
Mark Smith

Mark Smith - 24/04/2008

BK's PR people are getting their money's worth out of marketing. As if there was ever a chance they would use foie gras. Have they sent you some free burger vouchers yet?

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

I find that suggestion offensive. Anyway, we don't accept vouchers - just cash.

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

I prefer larks tongues on my Whopper

 
 
Darren Davidson

Darren Davidson - 24/04/2008

That's the great thing about Burger King, you can 'have it your way'.

 
 
Moira Moaner

Moira Moaner - 24/04/2008

Mark - you don't happen to be wearing the new fashionable McDonald's uniform do you?

 
 
joe thomas

joe thomas - 24/04/2008

Mark, you've obviously been overdosing on happy meals! Like the free toy do you?!

 
 
Gemma Charles

Gemma Charles - 24/04/2008

Jezza, what do larks tongues taste like on your Whopper?

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

You'd have to ask them

 
 
Moira Moaner

Moira Moaner - 24/04/2008

Jeremy and Gemma sitting in a tree (outside a Burger King).......

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

well that's killed that. I hope you're happy now

 
 
David Kisilevsky

David Kisilevsky - 24/04/2008

Bummer. That foie gras sure sounded good.

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

Who's going to Twickinhim?

 
 
Jim tigersrule

Jim tigersrule - 24/04/2008

Hello Jeremy

 
 
Jim tigersrule

Jim tigersrule - 24/04/2008

I think gareth something is going i'm not

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

Gareth Something?

 
 
joe thomas

joe thomas - 24/04/2008

are they selling these £85 beast's at Twickenham?!

 
 
Gemma Charles

Gemma Charles - 24/04/2008

I'm sure that a country like France or Spain would sell a foie gras burger where they are less concerned with animal welfare.

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

Yes. They Eat Horses Don't They?

 
 
Moira Moaner

Moira Moaner - 24/04/2008

I'm not going to Twickenham but i'm going to watch a bunch of misfits play rugby on Sunday which should be a right laugh

 
 
joe thomas

joe thomas - 24/04/2008

and helpless little frogs

 
 
Jim tigersrule

Jim tigersrule - 24/04/2008

Just because Wales beat them doesn't make them 'helpless' Joseph.

 
 
Jim tigersrule

Jim tigersrule - 24/04/2008

Speaking of rugby, which we weren't really, did you here Dwain Chambers is set to make his league debut this week? What a joker...

 
 
Jim tigersrule

Jim tigersrule - 24/04/2008

hear not here.

 
 
Jeremy Lee

Jeremy Lee - 24/04/2008

Can he out run a cheetah?

 
 
joe thomas

joe thomas - 24/04/2008

yes, put not within IOC regulations

 
 
Jim tigersrule

Jim tigersrule - 24/04/2008

Yes. But he couldn't out run Bryan Habana.

 
 
joe thomas

joe thomas - 24/04/2008

but not put

 
 
Craig Smith

Craig Smith - 25/04/2008

Shouldn't your editor be putting an end to this babble?

 
 
Lucy Barrett

Lucy Barrett - 25/04/2008

yes. please stop it.

 
 
Lucy Barrett

Lucy Barrett - 25/04/2008

although I do have two things to say: one, doesn't everyone know that there is a cruelty free foie gras? Surely Burger King could explore this option. Secondly, I am going to watch our team win the rugby on Sunday. Come on Haymarket!!!

 
 
Jeremy Lee

Jeremy Lee - 25/04/2008

Five are going to choke

 
 
joe thomas

joe thomas - 25/04/2008

I've got a "fiver" on five losing

 
 
Jim tigersrule

Jim tigersrule - 25/04/2008

We're number 1.

 
 
Jeremy Lee

Jeremy Lee - 25/04/2008

Edmarketingrule

 
 
Moira Moaner

Moira Moaner - 25/04/2008

Funny, i thought it was press day today.

 
 
Jeremy Lee

Jeremy Lee - 25/04/2008

Shame I won't be able to play but it's due to my fattened liver - should have stuck to the ethical corn mash

 
 
Lucy Barrett

Lucy Barrett - 25/04/2008

if you have a fattened liver BK could make Foie Gras out of it

 
 
Jim tigersrule

Jim tigersrule - 25/04/2008

We are going to make Foie Gras out of Five TV... or is it mincemeat?

 
 
Lucy Barrett

Lucy Barrett - 25/04/2008

either way it ties in nicely with what this story is all about. We have come full circle. Great team work guys.

 
 
Hubert Boulos

Hubert Boulos - 27/04/2008

Let's make sure we do never offend anyone is the motto for everything we do today....what a horrible era we live in! Vive le Foie Gras et toutes les bonnes choses! I love BK too!

 
 

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