Burger King agrees to drop foie gras from £85 burger
LONDON - Burger King has pledged not to use foie gras in its £85 burger following lobbying from animal rights group Peta.
As exclusively revealed by Marketing, Burger King is planning to roll out what will be the UK's most expensive burger. Foie gras, which is produced by force-feeding geese, was under consideration as an ingredient, but the fast-food chain said in a statement today that it will not be used.
A spokesman for the group said it had contacted 'friends' at the Burger King headquarters in the US to ensure that the UK plans were abandoned. Peta has worked with Burger King on animal welfare for eight years.
This article was first published on marketingmagazine.co.uk
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