The World: Washington - BMW signed to sponsor new Mad Men series
AMC, the cable TV network, has signed BMW as the sponsor of the second series of Mad Men.
The broadcaster will spotlight BMW through a number of initiatives,
including on-air and online promotions and within its off-channel
marketing campaign.
AMC will also incorporate BMW into its "MAD-Vertising" campaign, in
ADVERTISEMENT
which it creates custom content for Mad Men advertisers that airs as
part of commercial breaks.
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