Overseas audience fuels papers' sites
The Daily Telegraph's online growth increased by 5.5 million unique users during March - a year-on-year rise of 136.6% - largely due to the amount of new overseas users logging on to its website.
According to March's ABC Electronic results, Telegraph.co.uk attracted
17 million unique users, of which 10.9 million (65%) were overseas.
Marcus Warren, editor of Telegraph.co.uk, said that outside the UK, most
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our content is extremely attractive to a UK audience, but there's also a
global demand too. In March, we had some really strong stories on the
site around the Budget and the credit crunch."
The Daily Mail's online offering also attracted a strong foreign
audience, with 71% (12.8 million) of its 17.9 million worldwide user
base for March logging on from abroad.
While March's unique user numbers for Guardian.co.uk fell by 4.2% to
18.7 million, its website can still boast the highest number of UK users
at 7.7 million, compared to the Daily Mail's UK figure of 5.1 million,
The Daily Telegraph's six million and The Times' 5.6 million.
The Daily Mirror's first ABCe listing attracted four million unique
users, while The Sun Online added more than one million users to its
site, to reach 13 million users last month.
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