IPC names marketing head for NME, Uncut

by Alison Donnelly, Marketing 29-Apr-08, 15:09

LONDON - IPC Ignite has appointed Tim Pearson to head of marketing for its music brands NME and Uncut.

Pearson has an extensive music and marketing background, joining IPC Ignite, the men's lifestyle and music division of IPC Media, from KLP Entertainment where he served as a group account director in the global music strategies for Bacardi, Orange Group and Orange UK.

He was responsible for Orange's 'Gigs and Tours' service as well as its partnership with Glastonbury and he also played an integral part in the recent deal between Groove Armada and Bacardi.

Prior to that he was account director at Cake Group, a role that included overseeing Carling Live's sponsorship of Reading and Leeds, the Academy Group and Carling Live 24.

In his new role, Pearson will report to publishing director Paul Cheal and will be responsible for developing comprehensive marketing campaigns for IPC's Ignite music brands. Cheal commented: 'Tim brings a new and complementary skill set to the portfolio at a time when our brands are moving into different markets and onto new platforms. His track record makes him the ideal person for this role.'