Garnier ads take over Easy Living beauty section

by Staff, Brand Republic 30-Apr-08, 10:45

LONDON - Garnier is taking ownership of the entire beauty section in the June issue of Easy Living magazine.

Garnier has booked every single ad space within the Conde Nast title's beauty pages, as well as wrapping the section with a Garnier-branded vertical belly band.

The activity will be supported by a product giveaway to readers worth £100,000, which will be promoted through a three-page advertorial.

The prizes include face and eye creams and sun protection products, with 1,000 winners each receiving a summer Garnier goody bag.

The deal between Garnier and Easy Living was brokered by ZenithOptimedia.

Chris Hughes, publishing director of Easy Living, said: "We are thrilled to be working with Garnier on this exciting initiative. Garnier have advertised with us since our launch in March 2005, and this has grown into a successful partnership.

"Having proven our ability to effectively reach their core target and deliver our recognised promotional creativity, this groundbreaking communications investment was a natural progression of our ongoing work."