The Search Works readies European growth

by Louisa May Cooper, Media Week 01-May-08, 15:45

LONDON - UK digital marketing agency, The Search Works, has appointed a new European management team to coordinate its expansion across Europe.

Ben Gibson, previously regional vice-president Asia-Pacific for sister company The Technology Works, will return to the UK to lead the team as general manager.

Cristina Sagarduy, who takes on the role of commercial manager, will be tasked with recruiting a multilingual support team to deliver services for pan-European clients, such as Hotelopia and Octopus Travel.

Meanwhile, Sonia Bercel, who was previously responsible for driving new business for The Search Works in the UK, will work with individual country managers support the company's growth targets for each European office.

Ben Gibson, general manager for Europe, said the company is finding an increased demand for paid-search management expertise among its client base in continental Europe.

Separately, The Search Works’ parent company TradeDoubler has won the contract to manage British Airways' worldwide affiliate marketing programme. TradeDoubler will be the airline's exclusive affiliate partner across Europe and Africa, and joint affiliate partner with LinkShare in the UK.