VCCP launches ad for O2 broadband service

by Staff, Campaign 02-May-08, 11:30

LONDON - O2 has launched a new ad promoting its broadband service, using the 'we're better connected' slogan introduced last month.

The TV ad, created by VCCP, contrasts two different neighbourhoods.

One is equipped with O2 Broadband while the other suffers slow internet connection speeds from a competitor service.

The first area is filmed in monochrome, the postman gets attacked by a dog and the music runs off-key.

The voiceover asks: "Is your broadband making you unhappy?"

Gradually, as the camera enters the O2 Broadband neighbourhood, colour returns to the screen. The sky clears and a rainbow appears.

Credits

Project Happy homes
Client Richard Murfitt, head of advertising, O2 UK
Brief Announce that O2 have made home broadband better
Creative agency VCCP
Writer Kieran Knight
Art director Veryan Prigg
Planner Mike Nicholson
Media agency
Zenith Optimedia
Media planner Joe Lunn
Production company Rokkit
Directors Matthew Cullen, Grady Hall
Editor Motion Theory
Post-production Motion Theory
Audio post-production Massive Music
Exposure TV, outdoor, press, online