CNN takes up presence on Google

by Louisa May Cooper, Media Week 02-May-08, 14:58

LONDON - News broadcaster CNN International has launched a video-enabled service via Google that allows users to personalise their iGoogle homepage with CNN content.

The service also enables users to link back to CNN's channel on video-sharing site YouTube for more video footage. The iGoogle service allows users to create a customised start page that enables them to monitor multiple web sites in one place.

The development is part of CNN's strategy to expand its digital presence. Last July, the company enhanced its flagship website CNN.com to feature more live online video.

In addition to CNN.com and its linear television service, CNN is accessible on mobile devices through CNNmobile.com, and is also distributed across a range of IPTV and VoD services, including Joost, YouTube and Dailymotion.

Casey Harwood, senior vice-president Turner Europe, said CNN International was actively embracing new ways of distributing content, as part of a strategy to reach audiences more widely across the digital space.