Additional Information


Content

Flood drama pulls in 7.2m viewers for ITV

LONDON - ITV1 won the bank holiday ratings battle on Sunday and Monday nights with its two-part drama 'Flood', starring David Suchet and Tom Courtenay, according to unofficial overnight figures.

Share this article

The first part of 'Flood', in which Suchet, Courtenay and Robert Carlisle battled to stop London becoming part of the North Sea, attracted 7.2m viewers on Sunday night and a 29.8% share of the 8pm audience.

The second part on Monday night dropped to 6.2m and a 28% share, but still won its slot.

The drama was up against Channel 4's 'Grand Designs Live', a week-long programme in which Kevin McCloud faces the challenge of building an eco-home in six days.

It kicked off on Sunday night with 1.9m viewers and a 7.9% share of the 8pm audience. Including Channel 4+1 ratings this increased to 2.1m and an 8.4% share.

The second part of the show on Monday night fared slightly better pulling in 2m viewers and a 7.9% share of the 9pm audience. This increased to 2.1m and an 8.3% share including Channel 4+1 figures.

BBC One's popular drama 'Waking the Dead' was beaten by 'Flood' on Monday night, but still drew in 6.1m viewers and a 24.5% share of the 9pm audience.

On Saturday night, ITV1's 'Britain's Got Talent' won its slot pulling in 8.5m viewers and a 39% share of the 8pm audience. This was lower than the previous week when it managed 9.4m viewers and a 41.2% share.

ITV's US quirky import 'Pushing Daisies', starring Anna Friel, continued to lose viewers with 3.1m tuning in and a 14.8% share of the 9pm audience, compared with 3.8m last week and a 17.5% share.

ITV weathered a storm of protests over its decision not to air the second episode of the nine part series, which had already been cut short by the US writer's strike.

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Improving Marketing and Media Performance (Expert Reports) External website

A recent Brand Republic survey revealed that 78% of respondents felt und...

 

Back to top ^