Audrey Tautou succeeds Nicole Kidman in Chanel no.5 ads

by Larissa Vince, Campaign 06-May-08, 16:50

Audrey Tautou, the star of ‘Amelie' and ‘The Da Vinci Code', has been signed up to appear in the next Chanel no.5 perfume ad, due to air in 2009.

The ad will be directed by Jean-Pierre Jeunet, who has worked with Tautou in the past on ‘Amelie' and ‘The Long Engagement'.

Tautou replaces Nicole Kidman as the frontwoman for Chanel no.5, which has a history of high-profile, expensive advertising campaigns.

In 2004 Kidman starred in an £18 million, two-minute ad for the perfume, directed by 'Moulin Rouge' director Baz Luhrmann, which saw her pursued by paparazzi and kissing a mystery man played by the Brazilian actor Rodrigo Santoro.

The ad, which was created in-house, was billed as the most expensive ever made.