Additional Information


Content

TV and internet ad combination reaps success

LONDON - Combining TV and online advertising is more effective than using either in isolation, according to research.

Internet...successful in conjunction with TV ads

Internet...successful in conjunction with TV ads

Share this article

Thinkbox and the Internet Advertising Bureau carried out research which showed that combining the two led to an increased positive brand perception of around 50 per cent.

The survey focused on medium to heavy users of digital TV broadband internet.

Tess Alps, chief executive of Thinkbox, said: "Online usage is not displacing TV viewing and it is time to celebrate the complementarity of these two most powerful digital media."

The research also showed:

  • The likelihood of buying or using a product increases by more than 50% when TV and online are used together;
  • 48% of the sample group watched broadcast TV while online, most days;
  • Two thirds of this group have watched TV via online providers;
  • Both TV and the internet are used for entertainment (TV, 80%; online 56%) and both have a significant influence on driving purchase (75% and 52%)

This article was first published on Campaign

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Back to top ^