Smackdown

by David Quainton , PR Week UK 07-May-08, 10:51

World Wrestling Entertainment (WWE) is tendering for agency support in the UK and Italy as it looks to 'take the brand to the next level'.

WWE, which regularly sells out UK arenas and produces some of Sky's most watched TV shows, has used The Outside Organisation for the past two years. Outside is being allowed to repitch.

WWE director, communications, sponsorship and promotions Claire Murphy said the firm was looking for a 'consumer PR agency that understood the entertainment industry'.

PRWeek understands the 12-month brief will be worth more than £100,000. Murphy said she aims to appoint in June ready for the agency to begin on 1 July.