London radio market

by Media Week, Media Week 06-May-08

- Heart's breakfast show was the most popular morning show in London, with Jamie Theakston and Harriet Scott pulling in 893,000 listeners between 6am and 9am. Magic followed with Neil Fox's show getting 831,000, just ahead of Capital's Johnny Vaughan and Denise Van Outen with 829,000

- Since Denise Van Outen joined Vaughan as co-host of Capital's
breakfast show on 4 February, the average listener share has increased
by only 1,000 from Q4 2008

- More than two-thirds (69%) of Londoners tune into a commercial station

every week, compared with 60% who listen to a BBC station

- Bauer Radio's Magic was London's number one commercial radio station
with 1.92 million listeners during Q1 2008, down from 1.97 million in
the previous quarter but up from 1.81 million year on year

- Global Radio's Heart was a close second with 1.85 million listeners,
marginally up on the previous quarter and up by 50,000 listeners year on
year.

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