BMB wins Gossard advertising brief
Gossard, the lingerie company, has appointed Beattie McGuinness Bungay to handle its advertising account.
BMB won the brief without a pitch and will develop a new campaign due to
launch this summer.
Gossard, which has been owned by Courtaulds since 2007, has not retained
an advertising agency for three years. In February, it hired Initiative
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The appointment reunites Gossard with Trevor Beattie, BMB's founding
partner and a former creative director of TBWA. Beattie first worked on
Gossard at TBWA, where he wrote campaigns including a 2001 TV ad that
saw a woman in mismatched underwear rushed to hospital.
Gossard, which famously produced the Wonderbra until the mid-90s, split
with the agency in 2002 over creative differences. It returned two years
later before parting company for good in 2005.
Beattie said: "It's an honour to be working with Gossard again. The best
creative work comes out of a great agency and client relationship, and
we've already had a great time on Gossard. We've got huge plans for the
future."
Miranda Frost, the commercial director of Gossard, said: "It is
fantastic for the Gossard brand to be reunited with Trevor and his team
again. We look forward to producing the next milestone in Gossard's
history with Beattie McGuinness Bungay."
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