Britvic launches TV campaign for Drench water brand

by Staff, Campaign 09-May-08

LONDON - Britvic has launched a campaign for its new water brand, Drench, featuring Brains from Thunderbirds dancing to the classic 90s dance track Rhythm is a Dancer.

The campaign, created by CHI & Partners, is the brand's first TV spot and comes as part of a wider overhaul in response to slow growth.

The ad, which breaks on 13 May, pushes the mental benefits of staying hydrated. It shows the 70s puppet showcasing intricate dance moves, stopping only to rehydrate. It closes with the endline: "Brains perform best when hydrated."

The ad was written and art directed by Ewan Paterson and directed by Ringan Ledwidge through Rattling Stick.

The campaign is supported by a digital test that allows people to make Brains dance using their webcam or keyboard. It then rates users' alertness, memory and concentration with the winners netting a free MP3 download of Rhythm is a Dancer.

Comments

Sam Bishop - 09/05/2008

AMAZING!

Cara Swindell - 14/05/2008

Brilliant!

Emily Grover - 15/05/2008

Awesome?

Charlotte Sweeney - 12/09/2008

Check out this video to find out more from the 'brains' who made the Brains Drench ad. http://www.youtube.com/watch?v=fSnQmDPEfV0 James Sindle, the CG 3-D supervisor at The Mill talks you through the creation and execution of the much-loved Drench advert. Find out how you can learn the same skills to be a CGI wizard like James at www.escapestudios.com