Boeing airline takes on Porsche expert

by Gemma O'Reilly, PR Week UK 08-May-08, 06:00

Airline giant Boeing Commercial Airplanes has appointed Porsche Cars Great Britain PR manager as its European comms chief.

Andrew Davis is leaving the car manufacturer following seven years in the role. He is joining Boeing as its comms manager for Europe, Russia and Central Asia. He replaces Mike Tull who is moving to the company's American offices.

At Porsche Davis was responsible for all the car marques corporate and product PR, and Government and public affairs activity. During his time at Porsche he launched over 50 variants of Porsche cars to the media and was responsible for developing the company's public affairs remit.

‘Boeing have a number of innovative plane launches in the pipeline including its carbon fibre plane which I will be invovled in,' said Davis.

Porsche is currently looking for his replacement.