The Sun set to end London price cut
LONDON - The Sun is to up its cover price from 20p to 25p from next Monday in London and the South East as it looks to win back lost cover-price revenue following its price discount last year.
Despite the price cut The Sun will continue to trade at a significant discount to rival the Daily Mirror, which is currently priced at 40p.
The News International-owned red-top cut its cover price from 35p to 20p in September last year across London and the South East in an effort to keep its circulation above 3 million copies. The strategy paid off except for in December when its circulation fell below 3m copies for the first month since 1974.
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Circulation revenue across the Capital and the South East accounts for around 20% of The Sun's sales.
The latest ABC figures for March reveal The Sun's circulation rose 2.12% year-on-year to 3,096,086 copies.
The Sun puts up its cover price
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