Evening Standard's circulation dips 1% in April

by Daniel Farey-Jones, Brand Republic 09-May-08, 12:35

LONDON - Despite feverish interest in the London mayoral race the Evening Standard's circulation dropped by 1% between March and April, according to the latest ABC figures.

The Standard's average daily circulation in April was 281,187, compared with 284,030 in March. This includes 99,711 free copies distributed in April and 99,524 in March.

The paper's six-month average is 287,033, which is up 7.05% year on year.

Out of the free newspapers targeting London, City AM and London Lite achieved the highest month-on-month increases.

City AM rose 2.68% from March to 99,905 while the London Lite's circulation increased by 1.68% to 402,281.

City AM's six-month average is up 2.47% year on year to 94,565 while the London Lite's is down 0.5% to 397,733.

Lite rival Thelondonpaper's circulation hardly moved, going from 500,792 in March to 500,911 in April. Its six-month average is 494,921, up 7.15% year on year.

Metro's London circulation grew by 0.65% from March to reach 747,006, while its six-month average is up 35.77% to 745,757.

Finally, Metro's UK circulation climbed by 0.57% to 1,360,685 and its six-month average is up by 21.86% year on year to 1,358,227.