Cadbury appoints CMW to Wispa digital account
LONDON - Cadbury has appointed CMW (formerly Clark McKay and Walpole) with the digital account for Wispa following a three-way pitch.
The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year.
The campaign will be digitally focused but will also include above-the-line elements including TV and press.
The campaign will be digitally focused but will also include above-the-line elements including TV and press.
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The appointment comes as Cadbury reviews its £25 million UK media planning and buying business, which currently handled by Starcom.
Wispa was withdrawn in 2003, but brought back for a trial period last October after a Facebook campaign called for its reinstatement.
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