Wieden & Kennedy launches unbranded Honda ads

by Staff, Campaign 13-May-08, 09:15

LONDON - Wieden & Kennedy has developed a series of unbranded TV ads ahead of a new ad campaign for Honda Accord which breaks in June.

The campaign, which features the endline "Difficult is worth doing", comprises of four short clips without any Honda branding.

Each talks about different aspects of the skills required to create large skydiving formation.

The end of each clip features a link to the web address: www.difficultisworthdoing.com.

The site talks about the making of the commercial which has been shot at The Perris Skydive Centre in California.

It outlines further details of the shoot in a bid to generate interest ahead of the TV ad launch.

Comments

Sophie Walker - 15/05/2008

Unbranded films are not permitted on TV which begs the question that ought such tactics be permitted on the internet or as a viral email campaign and also whether, once the new Consumer Protection Regulations come into force on 26th May, this will be legal? Advertisers really need to think about whether unbranded teasers are a sensible and ethical way to attract consumers in the future if we are t maintain the integrity of marketing communications.