Aegis acquires German search engine firm

by Staff Brand Republic 13-May-08, 11:00

LONDON - Aegis Group has acquired search engine marketing specialist rmsarcar.com in Germany.

Rmsarcar.com, which was founded in 2004, will join Aegis' digital network Isobar and form part of its iProspect search division.

The agency will rebrand as iProspect Germany, with the addition taking the Isobar search marketing network to a total of 69 offices in 38 countries with some 600 search marketing specialists worldwide.

The agency, which specialises in travel, dating, retail, finance and insurance industries, includes Scout24, Skyeurope and TUI.com among its clients.

Robert Lerwill, CEO of Aegis, said: "Search engine marketing is forecast to account for over half of the total German online market by 2009. Our successful acquisition of iProspect in 2004 has put us ahead in search engine marketing expertise.

"We are now in the process of turning iProspect into a global brand, with a presence across the US, Europe and Asia already established. Today's acquisition gives us a significant foothold in Germany, fast-tracking our expertise, bringing in local client relationships and enabling us to offer the full iProspect services to all our clients in Germany."