Schmidt-Vogel makes way for Allan as MediaCom global CEO

by Staff, Brand Republic 13-May-08, 10:20

LONDON - MediaCom has confirmed the shift of global CEO and founder Alexander Schmidt-Vogel to a newly created role as global CEO of GroupM Trading.

Steve Allan, the CEO of GroupM UK, will succeed the German as global head of MediaCom Worldwide.

Allan was CEO of MediaCom UK before rising to a take on the GroupM role when MediaCom became part of GroupM in 2005. Part of his role will be to continue to grow the network in Asia-Pacific where MediaCom is still small.

Schmidt-Vogel's new role will involve developing best practices in trading across of GroupM's operations worldwide.

GroupM global CEO Irwin Gottlieb said: “Alexander pioneered tactical and implementation planning practices and was the first to exploit the capability to improve client pricing. We are delighted that he has agreed to lead GroupM’s trading operations around the world.”

Schmidt-Vogel has worked at MediaCom over a 32-year period, latterly as worldwide CEO from 2002. He has also held positions as chairman and CEO of MediaCom Europe and CEO of MediaCom Germany.