M&S to relaunch customer title

by Staff, Marketing 13-May-08, 08:45

LONDON - Marks & Spencer is to increase investment in its customer magazine and boost its frequency to six times a year.

The Your M&S magazine, published by Redwood, previously appeared quarterly.

The change is a reflection of the frequency with which M&S replenishes its stock, particularly fashion.

The summer edition of the magazine includes features such as '413 hot summer buys for all the family' and 'Shopping with Delia'.

The magazine's cover showcases Marks & Spencer's range of bikinis, modelled by Myleene Klass, who also stars in the retailer's long-running TV and print campaign..

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