Adam & Eve and AMP design Telegraph dating ad

by Staff, Campaign 13-May-08, 14:25

LONDON - Adam & Eve has teamed up with AMP to produce a new ad campaign promoting the dating website at Telegraph.co.uk.

Telegraph Dating has been renamed Kindred Spirits, after the dating feature which runs in the Daily Telegraph and Sunday Telegraph.

The campaign emphasises the service is about meeting people with shared interests.

Barry Flanigan, Telegraph Media Group marketing director, said: "We wanted the dating site to be consistent with the in-paper identity."

It splices together separate images of two people who both hold on to an object that represents their common interest.

It is accompanied by the headline "Someone out there loves the same things as you. Let us bring you together."

What do you think of this hybrid human? Comment below the picture:

Comments

Luke Worth - 13/05/2008

"Adam & Eve have teamed up with Amp"?... that's handy, and a coincide, seeing as they are both in charge of the Telegraph's creative account. Weird reporting.

Richard Hayter - 13/05/2008

Not the most inspired ad in the world, is it?

Micky Pain - 13/05/2008

Great ad - does exactly what it says on the tin and would be very surprised if they don't get a good response from it - good work.

Richard Gale - 14/05/2008

why are the telegraph spending resources on its dating site at all? how does this add to their brand, the revenue i guess is minimal and not exactly well targetted i would assume! dilution, a lack of focus and no understanding of competenices.

bob - 12/06/2008

Richard, I think you're missing the point here - dating services are a core part of newspaper brands, and have been for some time (e.g. guardian soulmates, and telegraph has had a dating service for years), and for papers to survive and thrive leveraging their brand by expanding into new commerce areas online is EXACTLY what they should be doing, n fact it's what every newspaper group in the UK is currently trying to do