Media: Q Radio to boost partnership ties

Marketing 13-May-08

Bauer Radio plans to introduce a fresh commercial partnership scheme on its digital station Q Radio when it relaunches next month.

The initiative will replace traditional spot ads with exclusive
commercial partnerships, intended to give advertisers the opportunity to
create deeper brand-led relationships.

A similar programme is already being run by sister station Heat Radio. Q

Radio will relaunch on 2 June with a fresh schedule and presenter

line-up.

The station, which is currently available via Freeview, will be rolled
out nationally across satellite, cable and online platforms. The
relaunch follows the relaunch of Heat Radio by previous owner Emap Radio
last September.

Ric Blaxhill, the former head of programmes for BBC Radio 6 Music, was
hired in February to help prepare Q Radio for relaunch.