Media choice: Heart 106.2

key to their success?

Three years on air together certainly helps. Time has enabled them to
develop a strong mutual understanding, which results in a natural
fluency on air. There is also a relaxed feel about the way these
presenters openly and light-heartedly tease each other on air, as well
as relating to their personal lives and sharing their experiences with
listeners. Also, as Jamie and Harriet effectively are their target
audience, the challenge to interact effectively with their listeners is
that much easier.

The aforementioned attributes, coupled with lively and topical
conversations and impressive guest appearances, is clearly working for
them. Johnny Vaughan and Denise Van Outen will continue to pose the most
likely threat to their reign although the latest set of results suggest
that they still have some way to go.

Media owner: Global Radio.