Chad Wollen appointed as ITV marketing strategy director

by Staff, Campaign 14-May-08, 10:07

LONDON - ITV has announced the appointment of Chad Wollen to the new position of marketing strategy director.

Wollen will report to David Pemsel, the station's group marketing director, and will lead marketing and brand planning strategy.

He joins ITV from AOL Europe where he was director of insight, foresight & media innovation.

Wollen said: "It's fantastic to be joining ITV at such an exciting and significant time in the development of its marketing and branding strategy."

Previously Wollen worked as head of marketing & strategy at Yahoo! Mobile Europe and as associate director at The Henley Centre.

Wollen will report to David Pemsel, ITV's group marketing director.