MG OMD nets £75m anti-obesity media
The Department of Health has appointed Manning Gottlieb OMD to handle communications planning for its £75 million anti-obesity drive.
The agency captured the business following a pitch through COI against
Carat, Mediaedge:cia and Naked Communications.
A decision on the creative is expected this week after a pitch between
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A direct marketing pitch between Craik Jones Watson Mitchell Voelkel,
EHS Brann, Partners Andrews Aldridge and Tullo Marshall Warren is
ongoing.
MG OMD has been hired after an announcement in January that the
Government wanted to create a new "social movement" similar to Make
Poverty History in a bid to tackle the growing problem of obesity. A
budget of £75 million was set aside for the next three years, but
the Government will also consider input from sponsors.
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Digital Manager
- £35000-£40000
- Head of Copy
- £45,000-£60,000
- Marketing Manager
- Competitive with benefits
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