Bond buzz

PR Week UK 16-May-08

Digital agency Way to Blue will use the internet to create a buzz for the upcoming James Bond film Quantum of Solace. The online PR outfit will promote this autumn's film on social networks and across blogs. The Sony Pictures film, starring Daniel Craig in his second 007 outing, marks the 22nd title in the blockbuster James Bond series. Way to Blue is conducting a similar campaign for this summer's much anticipated Indiana Jones and the Kingdom of the Crystal Skull.

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