Animax extends animation series into web property

by Anita Davis, Media Asia 16-May-08, 08:56

SINGAPORE - Youth television channel Animax is extending new animation production LaMB into online content and mobisodes. that will air on mobile as well as on TV and online.

LaMB, which is Animax's first high-definition animation production, can be viewed as a one-hour movie of LaMB online and on TV as well as through 10 two-minute mobile episodes. A teaser campaign will be built around web-based manga and mobile and online games.

The story focuses on a woman who has difficulty speaking and making decisions while enslaved in a ‘laminated suit', also known as LaMBs.

The channel will also allow marketers to place ads around the show in all three mediums.