Bounty.com redesigns and invests in content

by Jacquie Bowser, Brand Republic 16-May-08, 10:00

LONDON - Parenting website Bounty.com is redesigning and adding over £300,000 worth of new content in the next 12 months to ensure continued user loyalty from its members.

The content strategy includes new video content, increased geographically localised content, investment in foreign language information, as well as content that specifically addresses topics requested by Bounty.com's users, such as support for working mums and healthy eating advice for pregnant women, babies and toddlers.

Andrew Thomas, ebusiness director at Bounty, said: "As the market leader, video content, increased localisation and foreign language provision are obvious next steps for us that will take Bounty.com to the next level in terms of user experience.

"At the same time, we are also responding to our members' feedback and will begin to provide more content for working mums and advice around healthy eating for the family as we continue to evolve our content in response to users' wants and needs."

Bounty.com, which was launched in 2000, is the online channel of the Bounty parenting club, which has more than 2.1m members. The site has over 800,000 registered members who make over 18,000 posts a day on its forums.

Comments

Dan Williamson - 16/05/2008

Brilliant. Web content works best when it delivers genuine value for an audience, especially one which is desperately in need of a single source of dependable advice during this huge life event. That said, it won't be long before the baby site market is at saturation point - if it's not already.