Bauer hands Magic to Sex and the City

by Tristan O'Carroll Media Week 16-May-08, 12:34

LONDON - Bauer Advertising has unveiled a £20,000 giveaway to promote the release of the new film Sex and the City on Magic 105.4.

For one week, beginning on 19 May, Magic 105.4 will have a makeover to become Sex and the City FM.

During the week of activity, Magic will run a promotional competition entitled ‘Sex and the City’s Gorgeous Giveaway’, featuring hourly rounds of trivia around the film.

Between 7am and 6pm, listeners can phone in to win their share of £20,000 worth of prizes. With every wrong question, the hourly prize fund will roll over to the next hour.

Promotional activity will also include five daily Sixty Seconds of Sex in the City features, featuring one-minute clips.
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