Ann Summers revamps site with touch of indulgence

by Staff, Brand Republic 19-May-08, 11:15

LONDON - Ann Summers has relaunched its e-commerce site on the back of major commercial growth as the website becomes the erotic retailer's fastest growing sales channel.

The revamp was carried out by web development agency Salmon, which redesigned the site, made it more user-friendly and given it what is described as an "indulgent online customer experience" that works to reinforce Ann Summer's visual brand development in-store.

Jacqueline Gold, Chief Executive of Ann Summers, said: "We are delighted to continue to evolve our look and feel for e-commerce in line with the newly revamped retail experience."

The site sports a host of new interactive features including Ann Summers' online bingo, Dr Love advice forum, review section and "Book a Party" facility.

Julian Baker, marketing and business development director for Ann Summers, said: "This website relaunch marks a pivotal development for the website as a commercial branding platform and forms part of the wider ongoing brand development strategy for Ann Summers.

"We are delighted with the impressive progress the e-commerce site has made to date, and are wholly committed to supporting its continuing growth by exceeding expectations of our ever-growing online consumer base."