Heineken on board Champions League
LONDON - Heineken has renewed its contract with UEFA to sponsor the UEFA Champions League for another three years.
Heineken will remain one of the principal sponsors of the tournament through to the end of the 2011/12 season.
Heineken's sponsorship of the tournament includes TV break bumpers broadcast during UEFA Champions League matches, branded merchandising, media promotions, brand PR activities, hospitality and activity via www.championsplanet.com.
Heineken's sponsorship of the tournament includes TV break bumpers broadcast during UEFA Champions League matches, branded merchandising, media promotions, brand PR activities, hospitality and activity via www.championsplanet.com.
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The lager brand has been associated with the tournament since the 2005/06 season.
The UEFA Champions League is watched by more than 140 million TV viewers, watching in 230 territories each match week.
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