EasyJet invites opinion via online community

by Hayley Pinkerfield, Revolution UK 21-May-08, 09:30

LONDON - EasyJet has created an online research community to gather user feedback which it plans to use to develop its service.

Known as easyJet Community, the online platform will act as a discussion channel for a group of easyJet customers who have used the airline in the last year.

Online research agency Virtual Surveys has created the community, and will also monitor user input and and advise easyJet on how to translate the findings to develop its service.

New topics will be uploaded every week, and email messaging will be used to keep users participating and informed of upcoming discussion topics.

"This community will help easyJet improve the customer experience and give them a chance to discuss new ideas and feedback on their travel experiences," said Sophie Dekkers, customer research manager for easyJet.

"It is an excellent opportunity to have an open channel of communication with our customers so they feel involved, and we have a chance to listen to their views. The community is still in its infancy, but we have already received some great suggestions and feedback from our passengers. I believe the community will be worth its weight in gold."