RAB pushes medium with radio advertising drive
LONDON - The Radio Advertising Bureau is to run a radio ad campaign to attract advertisers and media buyers to use the medium.
The campaign begins on Friday and consists of three 40-second executions, each featuring a new strapline echoing the RAB's initials, "radio adds bite".
The ads were written by creative agency Hooper Galton and produced by Nick Angell of Angell Sound.
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They will be aired at tomorrow night's inaugural Radio Advertising Awards at the Four Seasons Hotel in London.
Simon Redican, managing director of the RAB, said: "We're using radio to demonstrate the power of radio.
"The campaign will run nationally across the majority of commercial radio stations targeting key advertising decision makers.
"When radio is used as part of an overall marketing mix, it really does add bite."
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RAB: promotes radio with ad push
Tags
- RAB |
- Hooper Galton |
- United Kingdom |
- Europe |
- Radio |
- Radio Advertising Bureau |
- Media |
- Advertising
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