IPC unveils online TV guide

by Tristan O'Carroll, Media Week 21-May-08, 12:00

LONDON - IPC website whatsontv.co.uk, the online TV listings guide, is boosting its listings offering with TV Replay, a new guide to TV shows available to view online.

IPC claims TV Replay is the UK's first guide to online TV. The new service allows whatsontv.co.uk visitors to search for a particular programme, view the site's most requested online TV shows, or browse current listings from online TV providers, such as the BBC's iPlayer and Sky Player. Visitors will also be able to use TV Replay to watch their chosen programme online.

TV Replay, powered by a platform operated by search specialist TV Genius, uses a menu based on the site's most requested programmes.

Tom Weiss, TV Genius chief executive, said: "More people are watching TV through their broadband connection. The TV Genius search engine has been developed to tackle the particular problems of finding information about television and internet video."

Launched in January 2007, whatsontv.co.uk issued its first ABCe in February, delivering 358,700 unique users.